RedBird LED Hires John Gilmore as Vice President of Sales

Redbird LED is pleased to announce that LED lighting industry veteran John Gilmore has joined their sales and management team as the new Vice President of Sales. Redbird LED is an Atlanta, GA. firm that specializes in the design, manufacturing and distribution of premium energy efficient LED Linear Replacement Lamp products. Previously, John Gilmore was leading the LED Lighting sales efforts for SEESMART LED. In his new role, John will spearhead the sales and marketing of RedBird LED Tube Lights to lighting distributors, major national corporations, state and federal agencies, retailers and institutional owners throughout the United States.

In his previous position with SEESMART, a leading LED lighting distributor, John was responsible for managing the lighting sales operations, marketing strategy development, introduction of new products and managing key client accounts. During his tenure , sales revenue increased 92% to $11.5 million in 2011. Over this same time period his personal sales volume exceeded $7 million, including two of the largest LED Tube lighting contracts, Pasadena City College and General Services Administration. His previous clients included; Department of Defense (Army, Navy, and Air Force), Homeland Security, Department of Justice (correctional facilities), Department of General Services (City of Los Angeles), airports, schools, universities, and various municipalities throughout the US.

" Our plan is to leverage the Cardinal lamp's quality and DLC Certification to become the number one LED tube supplier in the world over the next year."

"I'm absolutely thrilled to be part of RedBird LED", says John Gilmore. "Jonathan is a brilliant engineer with a great vision. The fact that Redbird is exclusively focused on building the finest LED linear replacement lamps allows me to continue to build on my experience in marketing products in this category. Our plan is to leverage the Cardinal lamp's quality and DLC Certification to become the number one LED tube supplier in the world over the next year. Having the 18W tube on the DLC's qualified product list will allow us penetrate the massive fluorescent tube retrofit market, which has become a more immediate need with the recent obsolescence and subsequent unavailability of the older T12 style fluorescent tubes. Adding a rebate incentive to the basic energy savings, will allow the customer to see a complete payback in less than 1 year in many cases.

Over the past 5 years I have learned a tremendous amount about LED linear tubes. When I met with Jonathan and reviewed the RedBird LED technical data, the decision to make the move was very easy. It is truly the best LED tube in the world today!!"

About RedBird LED - Redbird LED is an Atlanta based designer and manufacturer of LED linear lights. Their company mission is to focus exclusively on providing quality LED linear light solutions to their customers. Redbird LED's core technology is in their premier linear LED light, designed and engineered specifically for retrofits of traditional fluorescent tube lights.

DesignLIghts Consortium Certifies 18 watt LED Replacement Lamp from RedBird LED

Culminating several years of development and testing, the Cardinal™ LEDLinear Replacement Lamp has become both the first, second, and still the only LED tube light in the world to receive DLC Certification. With the recent addition of two more of RedBird LED’s Linear Replacement Lamp products on the DLC Qualified Product List, it is noteworthy that they are all in the top 1% when it comes to efficacy. When the 12,160 LED lighting products on the DLC Qualified Product List are sorted for efficacy as measured in lumens/watt, the RedBird LED products come in with four out of the top twelve slots at 3rd, 7th, 10th and 12th highest efficacy.


The new DLC Certification covers the 18 watt models at both 4100K and 5000K CCTs.  The 18 watt linear replacement lamp is the most popular model used for one to one fluorescent lightingretrofits of standard 32 watt T8 or 40 watt T12 fluorescent lamps. When retrofitting with a Cardinal LED tube the user will expect to save as much as 55% on their energy consumption when compared to a standard 40 watt T12 model or 40% on a 32 watt T8. With this level of savings and the rebates available, the customer can see paybacks as low as 9 months in many states.  

Jonathan Eppstein, President of RedBird LED commented, “While we were ecstatic to have been the first, and only LED Linear Replacement Lamp to have qualified for DLC Certification with our 22 watt product in May, the DLC Certification for our 18 watt lamp is an even more exciting event. We expect the DLC Certification of the 18 watt Cardinal Lamp to dramatically increase the adoption and deployment of this breakthrough product.  Having both our 22 and 18 watt LED tubes on the DLC Qualified Product List solidifies our position as the market leader in this sector of the LED lighting industry.”