The newly expanded Walmart in Secaucus is celebrating its grand opening this week, adding 150 jobs while giving local shoppers a glimpse of the company’s next generation of store design and customer experience. The results of an 18-month remodeling project will be unveiled at 8 a.m., Wednesday, June 16 with local dignitaries joining store manager Tracy Ferschweiler and store associates at the ribbon-cutting ceremony. The newly expanded Secaucus Walmart, located at 400 Park Place, added a complete grocery department and renovated the store with a new store layout, wider aisles, low-profile shelving, bright interior paint scheme, enhanced lighting and easy-to-read signage to make the shopping experience more convenient for customers.
According to Secaucus Mayor Michael Gonnelli, the new Walmart is providing a much-needed boost to this community and surrounding areas. “The residents of Secaucus have been without a grocery store for three years,” said Gonnelli. “Walmart’s expansion provides excellent job opportunities in their community as well as a full grocery store that completely meets their needs.”
Economic Impact Includes 150 New Jobs, Opportunities for Career Advancement
The Secaucus Walmart expansion added approximately 150 associate positions, according to Ferschweiler. Ferschweiler has been the store manager at the Secaucus store for more than five years and started his Walmart career 16 years ago as an assistant manager in Woodburn, Ore. “I am a true example of having a successful career with Walmart,” said Ferschweiler. “Now I can help provide opportunities for many new associates that live in this community.” he added.
Store Designed to Improve Customer Experience
In recent months, Walmart has taken major steps to refresh its stores, merchandising and customer experience. The improvements have all come together in the company’s newest stores, such as the Secaucus Walmart, with fast service, a friendly shopping experience and clean stores. The expanded Walmart features a more open shopping environment with wider aisles that contain no product displays and a new layout with time and money saving features.
The expanded Secaucus Walmart now features a refreshed, earth-toned façade complete with a new logo. Inside, customers will notice a bright interior color palette that creates an inviting shopping experience and helps define the store’s merchandise areas. Lower shelving creates an improved sightline and directional signage on every aisle helps customers find everyday necessities more quickly. Walmart aligned the departments that customers shop most frequently, including health and beauty and pet supplies.
The Secaucus Walmart added 32,000-square feet to offer customers a full line of groceries, including a new deli offering freshly prepared meal solutions for busy people on-the-go, a meat department, fresh produce, and a dairy department, as well as a bakery featuring artisan breads and custom cakes.
In addition, customers will appreciate the enhanced housewares department and the four newly added registers with touch screens for convenient checkout.
The remodel brings Walmart customers an expanded electronics department featuring a wide selection of the latest consumer electronics and home entertainment. The new design includes a more hands-on experience for customers with expansive video gaming selection and portable electronics. The interactive experience enables shoppers to test new technology.
A new department called Celebration Station has been added and will feature party supplies, greeting cards, balloons and helium tanks, cake supplies and gift wrap.
Store Design Incorporates Environmentally Friendly Features
The Secaucus Walmart, like all new Walmart stores, includes energy-efficient technology and environmentally friendly features to reduce energy and water consumption and minimize waste. The store’s skylights harvest daylight and reduce the amount of energy required to light the store by up to 75 percent daily. LED lighting in the store operates 70 percent more efficiently than traditional fluorescent lighting.
The cement used in the concrete flooring is made with recycled materials, and the floor’s finish reduces the need for chemical cleaners. Low-flow toilets and faucets reduce the water used in the bathrooms. The new store also operates a recycling program and will promote sustainable product purchases.
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